[Mobile pdf] The Buying Brain: Secrets for Selling to the Subconscious Mind






 | #291149 in Books |  imusti |  2010-08-09 | Original language:English | PDF # 1 |  9.10 x1.30 x6.20l,1.02 | File Name: 0470601779 | 272 pages

 | Wiley


||2 of 2 people found the following review helpful.| some interesting facts but disorganized|By Laurel|An interesting book, with research results from their research. It's only a 3 because, while I understand they are writing it to sell their service, I still think the book could have included more facts, in a more organized fashion. Although it would probably get 4 stars if it had an index. Usually I can pretty much remembe|.com |Product Description
If You Understand Brain Basics, You'll Sell More |As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advan

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how ...


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