[Read now] Utility of Gains and Losses: Measurement-Theoretical and Experimental Approaches (Scientific Psychology Series)
☆ R. Duncan Luce ☆
| #3511330 in Books | 2014-06-11 | Original language:English | PDF # 1 | 9.00 x6.00 x1.00l, | File Name: 1138003441 | 346 pages
||||Luce's direct and outspoken way of criticizing other works, without wasting time and paper on ineffectient diplomacy, is refreshing and stimulating. He often gives balanced descriptions of arguments counter to his own viewpoints....This book for the first
This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, ...
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