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 | #9040220 in Books |  2014-10-03 | Original language:English | PDF # 1 |  .0 x.0 x.0l,.0 | File Name: 1259566447


||About the Author|Jeanne S. Zechmeister was an Associate Professor of Psychology at Loyola University of Chicago, where she taught undergraduate and graduate courses in research methodology since 1990. Professor Zechmeister completed her B.A. at University of Wi

Psychologists use a variety of research methods and tools to learn about behavior and mental processes. The goal of this book is to introduce students to the “multimethod approach” to research in psychology, including observational, survey, and experimental methods. Students learn the strengths and weaknesses of each method, as well as ethical dilemmas when using them, so that they can become competent practitioners and thoughtful consumers of psychological ...


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