[Mobile book] REPRÉSENTATIONS AU TRAVERS D'UN ESPACE SÉMANTIQUE: Création d'un outil de mesure d'opinion: le différentiel sémiologique (Omn.Univ.Europ.) (French Edition)






 |  2010-07-20 | Original language:French | PDF # 1 |  8.66 x.63 x5.91l,.90 | File Name: 6131520178 | 276 pages

||About the Author|Nicolas Desbiendras, docteur en psycholinguistique, études de sociologie à l'Université Descartes la Sorbonne à Paris V sur la culture et les comportements sociaux, études de psychologie et psychopathologie

Cette ouvrage présente la création d'un nouvel outil de mesure indirecte des opinions: le différentiel sémiologique. Les premiers travaux viennent de Charles Egerton Osgood qui créa en 1957 un différenciateur sémantique. Nos travaux s'inscrivent au départ dans le champ de la psycholinguistique, enrichis ensuite des nouvelles recherches sur la communication de l'école de Palo Alto et s'élargissent ...


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