(Ebook free) Majority and Minority Influence: Societal Meaning and Cognitive Elaboration (Current Issues in Social Psychology)






 | #4400823 in Books |  Psychology Press |  2017-04-14 | Original language:English | PDF # 1 |  9.00 x.70 x6.00l,.0 | File Name: 1138954993 | 228 pages

 | Psychology Press


|| ||'This volume, coming some four decades after Moscovici's (1976) ground-breaking monograph on social influence, provides a useful summary of contemporary work on majority and minority influence. Summarizing the theoretical perspectives of several majo

Majority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence.

The book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can in...


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